In this paper E-loyalty issue has been investigated with emphasis on the effects of three independent variables,\r\nE-perceived quality, E- perceived value and attitude towards e-shopping on the dependent variable electronic loyalty\r\namong web site user's of the Tourism Development Company.\r\nThe most important purpose of this study is analyzes the impact of these factors on the loyalty of internet users.\r\nResults obtained using the methods of exploratory factor analysis and linear regression showed the three variables\r\ninvestigated, have a positive impact on the dependent variable electronic loyalty. However, the e-perceived service\r\nquality has the greatest impact on the dependent variable.\r\nThe results of this paper can have potential areas of scientific and practical knowledge in order to gain a greater\r\nunderstanding of customers and increase market share.
Loading....